Who We Are

Simple Sourcing’s mission is to deliver innovative, trend-right products to mass retailers in an open and honest manner.

Founded in 2017 by Will Defiel and Mike Vannelli, Simple Sourcing is a young company backed by experienced ownership. The partners offer 30+ years of combined expertise in sourcing, manufacturing, importing and selling to major US-based retailers and directly to consumers online. With their proven formula of trends analysis, operational excellence, and relationship-building, these successful product innovators are trusted partners to retail clients and other entrepreneurs.

What We Do

For Retailers

We provide our retail partners with profitable products sourced directly from our global manufacturers.


Trend Analysis

Spotting trends and translating them to the mass market is our specialty. We develop innovative products that fill white space and create incremental sales.


Product Design & Development

With design teams in the USA and Asia, we combine trend forecasting and eye-catching packaging solutions to develop new, innovative products with proprietary designs.


Merchandising Strategy

We team with innovative design and manufacturing experts to ensure products sell. We can work with any planogram or store layout to creating fully packed, display-ready fixtures.


Quality Assurance/Compliance

Our QA team works with world-renown 3rd-party testing agencies on routine factory audits and inspections to ensure our products are both compliant and responsibly manufactured.


Supply Chain Management

Our relationships with Asian manufactures extend far beyond the assembly line. Purchasing raw materials allows us to better manage costs, reduce lead times and maintain competitive pricing.


Category Management

After the sale has been made, our team works tirelessly to manage in-stocks and ensure that all shipments arrive on time, in full.

For Entrepreneurs

We’re now offering our expertise to help entrepreneurs identify and bring their products to market.

Product Development & Sourcing

Product Development & Sourcing

We provide consulting to help individuals and small companies turn their ideas into products.

E-commerce Selling

E-commerce Selling

We can list your products on platforms like Amazon, Walmart.com and Shopify or help you build an e-commerce site.

Retail Representation

Retail Representation

Need help getting into mass retail? We can leverage our relationships with buyers to help you sell your products through major retail and online stores. 

Fulfillment for Retail and Online

Fulfillment for Retail and Online

We can support your product sales by storing your inventory and fulfilling customer orders right from our warehouse. 

Have an idea or product to bring to market?

Our Partners

Our Team

Will Defiel
Mike Vannelli
Matt Martinson
Ecommerce Product Manager

MinnARK Group LLC

To better meet the demands of its retail partners, Simple Sourcing and Global Retail Partner teamed up to form MinnARK Group LLC in 2019. This partnership has allowed Simple Sourcing to expand its sourcing capabilities, design & develop new products, and form stronger relationships with mass retailers like Walmart & Amazon. To learn more about MinnARK Group, please visit www.minnark.com.